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Rolex > Men's > Day-Date

About Day-Date

Rolex Day-Date - The ultimate prestige watch

The Rolex Day-Date is a self-winding chronometer wristwatch manufactured by Swiss luxury watchmaker Rolex. The Day-Date debuted in 1956 and was the first timepiece in history to display a calendar with the date and the day on the face. Rolex's exceptional skill in watchmaking is fully displayed in the Day-Date, with it being one of the most reliable, legible, and prestigious models on the market today. The Day-Date is available in 18k yellow gold, 18k white gold, 18k rose gold and platinum. The Rolex Day-Date is a timepiece like no other - a watch designed for the most sophisticated in society.


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Men's > Day-Date

The original Rolex Date-Date debuted in 1956 with the improved Rolex 6511 released just a year later. The Day-Date is so named for its groundbreaking calendar technology, with the face of the watch showing the day and date. Early models of the Day-Date were waterproof up to 50 feet which resulted in a rather bulky finish. Rolex designers would later change this design to a much more slender shape that we see in the Day-Date of today. The Day-Date is currently available in white gold, yellow gold, rose gold, and platinum.

The Day-Date is a self-winding chronometer with its technology tested and certified by the Official Swiss Chronometer Institute. While much of the design and functionality of the Day-Date has not changed since its debut in the early 1950s, there have been some modifications made to the timepiece over the years. In 1990 Rolex introduced the "Double Quick-Set" which allowed for the setting of the day and date to be set independently from each other and the time. Rolex also manufactures a specific bracelet designed specifically for the Day-Date known as the President bracelet.

The current model in the Day-Date line is the Day-Date 40, which debuted in 2015. The 40 in the name refers to the 40mm Oyster Case, giving the watch a sleeker and lighter finish compared to older versions of the Day-Date. Along with the superficial changes of the watch, the Day-Date 40 also runs on a new generation of movement from Rolex - the Cal 3255. The new movement is capable of 72-hour power reserve and an improved accuracy rating of 2 seconds per day. The "day-wheel" on the Day-Date is available in over 26 languages including English, Spanish, Japanese, and Russian.