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Casio

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About Casio

Casio - More than just a wristwatch

You're familiar with Casio's line of wristwatches, but did you know the company's name is actually Casio Computer Company? That's right, these world-famous multifuntional digital watches are rooted in a Japanese electronics manufacturing corporation that also sells calculators, mobile phones, cameras, laptops and much more. Casio (or Kashio Seisakujo, in Japanese), was established in 1946 by an engineer named Tadao Kashio. When it comes to digital wristwatches, Casio's G-Shock line crushes the competition. Watches from the G-Shock line are not only convenient with resourceful functions like atomic clock synchronization and solar battery, their shock-resistant design makes them incredibly durable. For this reason, G-Shock watches have reached international popularity among people with active lifestyles such as athletes, mountain climbers, firefighters, paramedics, hikers, police officers, runners, astronauts, film directors, soldiers and anyone who enjoys sports and the outdoors. If you take a close look, you'll notice that many of the sporty watches you see in action movies are from Casio's G-Shock line. After so much success with the G-Shock series, Casio has decided to focus more on production of traditional analog watches in recent years. So whether you prefer analog or digital, simple or complex, eye-catching or sleek, Casio has a wristwatch fit for you.

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Casio's first majorly successful electronic product launch was in 1957 with Model 14-A, the world's first all-electric compact calculator. Casio also created the world's first ink jet printer, the Typuter, in 1971. In 1974, the company debuted their first electronic wristwatch, called the Casiotron. The Casiotron offered the world's first fully automated calendar function within a watch. In the 1980s, Casio formed a reputation for affordable selection of electronic intruments, specifically electronic keyboards for consumer use. The company also became well known for the wide variety and innovation of its digital, analog and calculator wristwatches. Casio was one of the first manufacturers to offer watches that included the display of multiple time zones, temperature, atmospheric pressure, altitude and GPS.

The G-Shock line began in 1983 with the original DW-5000C model. Boasting an astounding 10-year battery life, 10-bar water resistance and 10-meter dropping shock resistance, it's no wonder G-Shock watches attract customers who want the most durable option on the market. Since 2004, Casio has widened its range to include more modern, lightweight wristwatch designs for high-end consumers. Casio's newer models have a more feminine and luxurious feel while still offering multifunctionality and impact-resistance, which has attracted a broader range of demographics to the brand. Casio always seems to find a way to incorporate functionality and practicality into their watch designs with features like alarms, timers, calculators, Bluetooth and solar power capabilities.

Casio's G-Shock line has developed into its own empire of wristwatches with many sub-series. For example, the Master of G series makes the claim of "relentlessly challenging extreme limits." These impact-resistant, water pressure-resistant, high-end watches are divided into sections named Gravitymaster, Mudmaster, Gulfmaster, Frogman, Rangeman and Mudman which specialize in different areas of resilience. Another popular G-Shock line is Mr. G, which uses an exceptionally tough type of glass and metal for optimum durability. Various G-Shock variations are available such as the G-Steel, G-Squad, GA-700, G-Lide and G-Shock S series. Baby-G is a more lightweight, fresh take on the traditional G-Shock and introduces new colors and designs every season. Casio also sells the ProTrek line of smart watches, geared towards outdoor enthusiasts. Oceanus is Casio's premium brand which integrates advanced electronic technology from both the G-Shock and Waveceptor series and incorporates sophisticated styling.

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