CASIO ＞ Men's ＞ G-SHOCK
Casio G-Shock - the world standard in durable watches
The G-Shock series from Japanese watch giant Casio masterfully combines fashion and function, becoming the high water mark of ultra-durable watches since its 1980s debut. The series offers bold and striking designs, characteristic for their rugged appearance which matches the unsurpassed G-Shock durability. Casio project Team TOUGH was started in 1981, and focused on impact resistance, aiming to develop a watch that wouldn't break even if it was dropped. Casio focused on this project for a period of two years, going through many rounds of trial and error. The result was the first G-Shock model DW-5000, released in 1983. G-Shock was a bold challenge to the accepted truths of contemporary watchmaking, and has since come to enjoy iconic status among watch fans both in Japan and abroad.
CASIO ＞ Men's ＞ G-SHOCK Recommended Items
1円～ 超美品 カシオ G-SHOCK MT-G MTG-1200-1AJF SS・樹脂 メンズ 電波ソーラー 黒文字盤 箱 定価5.4万
Current bids: 13
カシオ CASIO 遊環 2個セット 補修管 ウレタンバンド 純正 Gショック ベルトループ 遊革 GSHOCK 遊び留め [遊環2個セット+取換説明書付]
Solid Colors(ソリッドカラーズ) / DW-5600BB-1JF / Gショック
Utility Color(ユーティリティ・カラー) / GA-2110SU-3AJF / カーボンコアガード / Gショック
カシオ CASIO 遊環 補修管 ウレタンバンド 純正 Gショック ベルトループ 遊革 GSHOCK 遊び留め [遊環+取換説明書付]
CASIO G-SHOCK 腕時計 カシオ Gショック メンズ GA-100A デジタル ホワイト アナデジ デジアナ ジャンク
Current bids: 2
on the day カシオ/CASIOスクエアアナログ タカキュー アクセサリー アクセサリーその他 ゴールド ブラック シルバー【送料無料】
BOSCHボッシュ電動工具80周年記念 DW-6900FS カシオ CASIO G-SHOCK ジーショック 腕時計 本体美品 箱スレ汚れあり
Current bids: 4
on the day カシオ/CASIO ビッグフェイス アナログ タカキュー アクセサリー アクセサリーその他 ホワイト ブラック【送料無料】
CASIO カシオ G-SHOCK DW-8201WC FROGMAN フロッグマン ②
Current bids: 6
on the day カシオ/CASIO スタンダード アナログ タカキュー アクセサリー アクセサリーその他 ブラック ブラウン シルバー【送料無料】
G-SHOCK GST-B100 GST-B100XA-1AJF Bluetooth搭載タフネスクロノグラフ G-STEEL タフソーラー CASIO カシオ 付属品あり！
Current bids: 5
ジーショックウォッチ Casio G-Shock GDX6900 Watch (black / white) ユニセックス
新品 MUDMASTER（マッドマスター)G-SHOCK Gショック ジーショック カシオ CASIO 正規品 腕時計 電波ソーラー腕時計 ブラック メンズ
Current bids: 16
ジーショックウォッチ Casio G-Shock GDX6900 Watch (black) ユニセックス
The founding principle of Casio's G-Shock line of watches is "the balance between toughness and fashion," as the brand themselves point out. Originally developed as a result of a project to make a watch that doesn't break even if dropped, the G-Shock series has always lived up to this promise of durability.The secondary aim was to prove that contrary to popular belief, superior functionality doesn't have to come at the expense of form. As such, Casio have consistently looked to the forefront of youth culture and extreme sports when casting G-Shock campaigns.
The bold lines and rugged design have proved a hit with a primarily male customer base, spanning generations and counting a range of occupations among its numbers. As would be expected from a functionality-focused time piece, G-Shock watches are particularly popular with customers involved in outdoor or high-risk activities, whether for work or leisure. The diversity of the G-Shock's customer base is due to the series' characteristic balance between function and fashion. To win a new generation of users, it has been crucial for G-Shock to maintain their focus on creating highly functional timepieces that also look good. In addition to the all-black color scheme and chunky details of the original model, a host of specialized functions and limited-edition colorways have joined the line-up over the years.
Casio moved into the watch business to expand their operations after the runaway success of their affordable handheld calculator, the Casio Mini. Their foray into watchmaking wasn't focused on durability from the start - their first watch was the Casio Toron, a multi-functional digital watch. After the Toron, Casio launched Project Team TOUGH, focusing on shock resistance, with the ultimate aim of shifting watchmaking paradigms by creating a wristwatch that wouldn't break even if dropped. After a meticulous process of trial and error involving as many as 300 prototypes, the DW-5000 model was released two years later, in 1983. At first ignored in the domestic market, the American consumer was the first to discover Casio watches and bring the brand to prominence. The key to the G-Shock's popularity in the United States was word of mouth from soldiers, firefighters, and other satisfied owners in demanding professions vouching for its performance in real-life situations.