ChoroQ

Choro-Q is famous for being pretty powerful for their small size! With minimal effort, Choro-Q dash around faster than you might expect. Because of their speed, charming appearance and affordability, Choro-Q has always been a big hit with young children. Part of Choro-Q's popularity can be attributed to the cars' unique customization options. However, this popularity has also spawned the production of low-quality copycat Choro-Q cars by off-brand imitators.

Since 1996, the Choro-Q brand and themes have also been used in racing games on multiple platforms. Many of the games have had international success, with some titles released under the Choro-Q brand, and others with titles such as Penny Racers, Gadget Racers and Road Trip. Did you know that there was even a life-size, real version of a Choro-Q car, called Q-CAR? The most ambitious brand extension of all, this wholly owned subsidiary of Takara (CQ Motors) manufactured and sold actual single-passenger, electronic automobiles modeled after the toy cars. Q-CARs are street-legal, have a top speed of about 50 kilometers per hour and a range of about 80 kilometers on a single charge! Although sales were limited and have now been discontinued, it is a remarkable feat that at one point a toy company had the highest share of electronic cars on the road in Japan.

Along with cars of all kinds, Choro-Q also boasts sales of toy airplanes, trains, robots and more. Within these subcategories of Choro-Q, there are many collections that feature Disney, Pokémon and Sanrio characters as well as promotional products in collaboration with companies like McDonald's. There is also a variety of rare limited-edition items, like the line of Choro-Q modelled after actual sightseeing bus companies from around Japan. The brand has established itself as being highly collectible, with some fans being known to collect over 4,000 Choro-Q items. Overall, Choro-Q is a lovable brand that reminds us of life's simple pleasures.