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ChoroQ > Car Models > Toyota

About Toyota

Choro-Q Toyota - Your favourite Toyota cars as Penny Racers!

Choro-Q is a line of chibi-fied toy cars, first produced by Takara Tomy (then known just as Takara) in 1978. Choro-Q toy cars were sold under the name "Penny Racers" in Western markets. Choro-Q toy cars are identified by their rounded and "cute" appearance and are usually based on real car models. Over the years, Takara Tomy have collaborated with the Japanese car manufacturer Toyota many times to bring out Choro-Q versions of some of the most well-known Toyota models. Some popular Toyota models of Choro-Q include the Toyota Century, the Toyota Picnic, the Toyota Caldina, and the Toyota Celica GT-Four (ST205). Some of the characters from the Choro-Q video games also use Toyota car bodies including Uriche, Sigourney, Will, and Ikari.


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The name Choro-Q comes from the Japanese word "choro-choro", which is the onomatopoeic word for "dash around". The "Q" is an abbreviation of the English word "cute". The Choro-Q designs are heavily based on illustrations by Yasuhiro Nakamura, who also designed the covers for books and video games in the Choro-Q franchise. The Choro-Q toy cars have large rubber wheels and a coil-spring pullback motor.

The Choro-Q video games based on the mini-racers were extremely popular and were localized into English under several different names including Gadget Racers, Penny Racers, and Road Trip. Some popular Choro-Q video games include Choro-Q 64, Choro 64 2: Hachamecha Grand Prix Race, Choro-Q HG, and Shin Combat Choro-Q.

The Japanese car manufacturer Toyota has worked with Takara Tomy to produce Choro-Q toys based on Toyota models of car. Some examples of Choro-Q Toyota models include the Toyota Opa, the Toyota Harrier, the Toyota Raum, the Toyota Vitz RS, and the Toyota GT-One (TS020).