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ChoroQ > Car Models > Mercedes-Benz

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Choro-Q Mercedes-Benz - Your favourite Mercedes-Benz models as Penny Racers!

Choro-Q is a line of chibi-fied toy cars, first produced by Takara Tomy (then known just as Takara) in 1978. Choro-Q toy cars were sold under the name "Penny Racers" in Western markets. The Choro-Q models are identified by their rounded and "cute" appearance and are usually based on real car models. Takara Tomy has collaborated with the German car manufacturer Mercedes-Benz to bring out Choro-Q versions of well-known Mercedes-Benz models. Some popular Mercedes-Benz models of Choro-Q include the Mercedes-Benz A-Class (W168), the Mercedes-Benz S-Class (W220), and the Mercedes-Benz CLK-GTR (C208). Some of the characters from the Choro-Q video games also use Mercedes-Benz car bodies including Mel, Mason, Wallace, and Korshall.


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The name Choro-Q comes from the Japanese word "choro-choro", which is the onomatopoeic word for "dash around". The "Q" is an abbreviation of the English word "cute". The Choro-Q designs are heavily based on illustrations by Yasuhiro Nakamura, who also designed the covers for books and video games in the Choro-Q franchise. The Choro-Q toy cars have large rubber wheels and a coil-spring pullback motor.

The Choro-Q video games based on the mini-racers were extremely popular and were localized into English under several different names including Gadget Racers, Penny Racers, and Road Trip. Some popular Choro-Q video games include Choro-Q 64, Choro 64 2: Hachamecha Grand Prix Race, Choro-Q HG, and Shin Combat Choro-Q.

The German car manufacturer Mercedes-Benz has worked with Takara Tomy to produce Choro-Q toys based on Mercedes-Benz models of car. Some examples of Choro-Q Mercedes-Benz models include the Mercedes-Benz CLK-GTR Race Car (C208), the Mercedes-Benz CE, the Mercedes-Benz 300SL, and the Mercedes-Benz 300SL.