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ChoroQ > Car Models > Lamborghini

About Lamborghini

Choro-Q Lamborghini - Your favourite Lamborghini models as Penny Racers!

Choro-Q is a line of chibi-fied toy cars, first produced by Takara Tomy (then known just as Takara) in 1978. Choro-Q toy cars were sold under the name "Penny Racers" in Western markets and were a huge hit with toy car collectors and children alike. The Choro-Q models are usually identified by their rounded and "cute" appearance and are based on real car models. Takara Tomy has collaborated with the Italian car manufacturer Lamborghini to bring out Choro-Q versions of well-known Lamborghini models. Some popular Lamborghini models of Choro-Q include the 1993 Lamborghini Diablo VT Racer 6, the Lamborghini Diablo, and the Lamborghini Countach. Some of the characters from the Choro-Q video games also use Lamborghini car bodies including Milton, Arbuk, and Edema.


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The name Choro-Q comes from the Japanese word "choro-choro", which is the onomatopoeic word for "dash around". The "Q" is an abbreviation of the English word "cute". The Choro-Q designs are heavily based on illustrations by Yasuhiro Nakamura, who also designed the covers for books and video games in the Choro-Q franchise. The Choro-Q toy cars have large rubber wheels and a coil-spring pullback motor.

The Choro-Q video games based on the mini-racers were extremely popular and were localized into English under several different names including Gadget Racers, Penny Racers, and Road Trip. Some popular Choro-Q video games include Choro-Q 64, Choro 64 2: Hachamecha Grand Prix Race, Choro-Q HG, and Shin Combat Choro-Q.

The Italian car manufacturer Lamborghini has worked with Takara Tomy to produce Choro-Q toys based on Lamborghini models of car. Some examples of Choro-Q Lamborghini models include the Lamborghini Miura and the Lamborghini Diablo.