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Samantha Thavasa

Samantha Thavasa

About Samantha Thavasa

Samantha Thavasa - Cute, sweet, high-quality handbags and accessories

Samantha Thavasa Japan Limited is a luxury fashion brand founded in 1994 by current President and CEO, Kazumasa Terada. People all over the world love the label for its youthful yet refined line of handbags and accessories. To diversify their market, a varying range of sub-brands under the "Samantha" umbrella have been created, including Samantha Thavasa Deluxe, Samantha Vega, Samantha Thavasa New York, Samantha Tiara and Samantha Kingz. Samantha Thavasa showcases their distinct brand concept with feminine handbags in a variety of eye-catching, recognizable designs. The brand's distinctive color palette spans mostly pastels, but also incorporates vivid hues and monotones. While it can sometimes be difficult to find a sophisticated handbag that still has personality, Samantha Thavasa strikes the perfect balance between trendy and timeless. The company has reached international fame through its multiple ad campaigns featuring Western celebrities like Beyoncé and Solange Knowles, Paris and Nicky Hilton, Penelope and Monica Cruz, Victoria Beckham, Sarah Jessica Parker and Miranda Kerr.

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Although it's a relatively new brand, there are already over 150 Samantha Thavasa stores across Japan, as well as one in Honolulu, Hawaii. The appeal of Samantha Thavasa handbags is a quality standard reminiscent of other luxury brands like Marc Jacobs and Kate Spade, combined with a youthful, fresh and unique feel.

Samantha Thavasa stores tend to feel like luxurious candy shops, with so many sweet things to choose from! Samantha Thavasa's handbags are typically pastel with delicate accents that add a touch of elegance. Samantha Thavasa crafts pieces fit for a princess, but that doesn't mean these gorgeous items are all wildly expensive. For example, Samantha Thavasa Petit Choice (one of Samantha Thavasa's many sub-brands) offers some very high-quality Disney collaboration products for a comparatively reasonable $200 and under.

Samantha Thavasa's go-to brand color is pink, with white, light blue, beige, lilac and pastel yellow also being staple colors. This cute, innocent color palette has captured the hearts of younger generations who want to express their youth while still investing in a professional, high-quality item. Even so, the expansion of the corporation's brand family has also proven to be a key element to Samantha Thavasa's ever-increasing success. If pastel handbags aren't necessarily your thing, one of Samantha Thavasa's 15 sub-brands is sure to strike your fancy. Combining the handbags' gentle cuteness with powerhouse influencers has launched Samantha Thavasa into fashion legend status. And like other legendary fashion brands, Samantha Thavasa has a unique and recognizable brand image that manages to keep up with trends while always remaining true to its vision.

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