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Prada

Prada

About Prada

Prada - Ever wonder why the Devil wears Prada?

Prada is a luxury fashion house that specializes in leather handbags, travel accessories, shoes, clothes, sunglasses, perfumes and other fashion accessories. Founded in 1913 by Mario Prada and his brother Martino, the brand is headquartered in Milan, Italy. Prada's trademark incorporates the Savoy coat of arms and Savoy figure-of-eight knot, which reflect its heritage as an official supplier to the former Royal family of Italy. Adjectives associated with the Prada brand include simple, sophisticated and luxurious. Prada's famous black nylon bag with the signature triangle logo has been an enduring classic since its introduction in the 1980s due to its sleek, iconic design. Prada subsidiary and fellow Italian high fashion brand Miu Miu was established in 1993 by Mario Prada's granddaughter, Miuccia. The 2006 introduction of the LG Prada (also known as the LG KE850) sparked some controversy. It is debated that the Apple iPhone design and concept was copied from the smartphone collaboration between LG Electronics and Prada. The LG Prada received multiple design awards from the time of its unveiling, such as International Forum Design's 2007 Product Design Award.

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The origins of global luxury brand Prada can be traced back to the leather goods shop Fratelli Prada (lit. Prada Brothers), which opened in 1913 and sold imported English steamer trunks, handbags, and other animal goods. The small Milanese family business was located in Galleria Vittorio Emanuele II and attracted the patronage of the European elite who flocked to the brand for its use of rare materials and high-quality leather. The Prada name became synonymous with beautifully hand-crafted leather goods and in 1919, Prada became an official supplier to the Italian royal family. After the founder's death in 1958, Prada maintained its prestigious image but hit a plateau until Mario's granddaughter, Miuccia Prada, became Head Designer in 1977. From the time Miuccia took over, Prada skyrocketed to fame and became the iconic brand we know today. 16 years after becoming Head Designer at Prada, Miuccia announced the creation of her own high fashion brand, Miu Miu, which has also experienced huge success.

Because Prada's roots are in the leather industry, you can expect the use of top-notch leather in their handbags and accessories. However, nylon bags have also become an important staple in the fashion brand's line-up thanks to Miuccia Prada. Unlike leather, nylon offers a more practical design while adding that unique Prada edge. Handbags and wallets aren't the only thing Prada is known for, with a broad selection of clothes, sunglasses and perfume also enjoying immense popularity among consumers. Prada has claimed black as their go-to color which makes many of their simple designs easy to pair with each other.

Among Prada's most popular lines is the Pocono, which includes items made of waterproof nylon traditionally used to make military tents. Pocono nylon is extremely durable and when used to make Prada's handbags, it adds an innovative and unexpectedly beautiful quality. It was Miuccia Prada's forward-thinking ideals that led to the use of Pocono nylon in 1978 and the series has been prized for its luxurious yet wearable designs ever since. Prada announced their Prada Sport line in 1998, which tastefully merges the refinement of high fashion with the comfort of sportwear and sneakers. Sunglasses are another popular product for Prada, largely due to being worn by celebrities all over the world. After all, what's better to shield yourself from a paparazzi's camera flash than a pair of fabulous Prada sunglasses?

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