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Louis Vuitton > Women's > Wallets > Monogram

About Monogram

Louis Vuitton Monogram Canvas - the essence of Louis Vuitton

Louis Vuitton's famous Monogram Canvas design was developed in 1896. The design features graphic designs and the LV logo in gold color over leather-colored canvas. Louis Vuitton's signature resin coating process makes the canvas durable and waterproof while retaining flexibility and lightness - a breakthrough technology at the time, which is still used in a wide range of products up to the modern day. The design was developed by Georges Vuitton, Louis Vuitton's son who took control of the company after his father's death. It is said to be inspired by mon, traditional Japanese family crests that enjoyed a period of popularity in Victorian Europe.


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The Monogram Canvas line started as a result of the overwhelming popularity of Louis Vuitton products. Imitators rushed to duplicate the characteristic canvas trunks, and the company tried to protect the integrity of their product through increasingly intricate designs. The Monogram Canvas design was released in 1896 and patented worldwide, giving the company increased protection against counterfeiters. The quatrefoil and flower motifs that join with the LV logo to make up the Monogram Canvas design are said to be inspired by the simple and aesthetically pleasing shapes found in Japanese family crests, or mon.

The Monogram Canvas line is made from resin-coated canvas. This process was a signature Louis Vuitton innovation, making for bags and trunks that were as waterproof and durable as leather, but much lighter. Over the years, the company has made scores of new variations and riffs on this iconic design, with the pace of innovation increasing since the 00s. For instance, 2003 saw the release of the multicolore Monogram Canvas, which uses a total of 33 different colors for a new take on the classic look. Monogram Idylle and Monogram Empreinte were released in 2010. The continuing popularity of and scope for variation found in the Monogram Canvas line is a testament to the beauty of the original design.

The Monogram Canvas design is practically synonymous with Louis Vuitton itself. The appeal of this iconic design has given it lasting popularity among a wide range of customers. Instantly recognizable, the Monogram Canvas line represents good taste and an appreciation for craftsmanship and quality. The combination of a timeless pattern with durable construction has made the classic LV Monogram Canvas an investment that truly stands the test of time.