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About Gucci

Gucci - avant garde originality meets storied tradition

Italian fashion brand Gucci was founded by Guccio Gucci in Florence in 1921. From its start as a fine leather goods company, the brand gradually expanded to offer shoes, fine jewelry, watches, and more. Gucci is also thought to have helped originate the very concept of the brand, with Guccio Gucci putting his own name on his products as a proof of quality. Despite its long history and well-established roots, Gucci is continually evolving and helping to shape and originate trends. The brand can boast of near-universal appeal, with a worldwide following counting members of all ages and genders. The Gucci hallmark is bold designs with luxury quality, making for investment pieces you can continue to wear for many years after purchase. Gucci has a strong celebrity following, and is well-known as a favored brand of icons like Audrey Hepburn and Grace Kelly.


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The beginnings of global fashion giant Gucci was the eponymous leather goods store opened by Guccio Gucci in Florence in 1921. By combining the world famous Florentine quality leather and skilled craftsmanship with more modern production processes, the store quickly developed a reputation for quality leather goods. After founder Guccio Gucci passed away, his sons inherited the business. It was they who introduced the now-iconic crossed G logo, and who expanded the Gucci offerings into ready-to-wear and perfume. This was also a time of global expansion, with flagship stores opened in London, Tokyo, Paris and more.

The Gucci signature is combining luxury quality and well-established tradition with groundbreaking and refined modern design. The double G logo can be said to sum up this approach, feeling at once timeless and bold. Originally designed by Guccio Gucci's son Aldo, who joined the company in 1933, the logo gradually became one of the ultimate signifiers of opulent Italian fashion. Gucci remains synonymous with bold luxury, always updated for modern tastes.

Gucci offers a range of items including ready-to-wear men's and women's fashion, leather accessories, perfumes and watches. Gucci designs come in a wide variety of colors, materials and styles, from casual everyday items to elevated and party-ready luxury looks. Popular Gucci bags often prominently feature the interlocking G logo, either as a single eye-catching hallmark or as an all-over pattern. There's a Gucci bag for every situation, from the unique Gucci Bamboo designs with their bamboo handles, or the versatile Gucci Swing tote, and many more.