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About Jackie

Jackie by Gucci - The epitome of "Jackie O" style

Popularized by former U.S. First Lady Jaqueline Kennedy, bags from Gucci's Jackie line are some of the most popular and sought after. Items from the Jackie line are famous for their square-shaped metal details, so much so that they are referred to as "Jackie hardware." Bags from the Jackie line are loved for their classic elegance and sturdy quality. Because Jackie bags combine style and comfort, they have always been an ideal option for working women. Choosing a bag from the Jackie line guarantees you a well-rounded wardrobe piece that will serve you well in years to come.


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by Product Line > Jackie

Gucci's Jackie bag (originally named Constance) was designed in 1950. 14 years later, former First Lady Jaqueline "Jackie" Kennedy (wife of former U.S. President John F. Kennedy) stepped into a Gucci store and changed the bag's history forever. She loved the design so much that she took 6 of them home that day! In recognition of her popularization of the bag, Gucci renamed the Jackie line in her honor. From that point, many celebrities have been seen sporting Jackie bags, such as Barbra Streisand, Nicole Kidman, Madonna and Gwyneth Paltrow. In 1999, the Jackie line was revamped for the first time by Gucci's creative director, Tom Ford, to include modern colors and motifs. The revamped line (referred to as the New Jackie), puts a modern twist on the classic style through details such as the addition of large tassels. A classic masterpiece created by skilled craftsmen, Jackie bags are handmade with care using high-quality, thick leather. Because items in the Jackie line are designed with appearance and functionality in mind, ample pocket space is strategically placed for easy organization without sacrificing the bag's visual appeal. Jackie bags are known for being both a significant part of Gucci's history, as well as a modern product that stands to evolve further and grow in popularity.