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About GG Marmont

Gucci GG Marmont - A Classic Retro Handbag

The GG Marmont is a handbag by Gucci, an Italian luxury brand of fashion and leather goods. The Marmont is named after the famous west coast celebrity hangout The Chateau Marmont. It is a perfect balance of feminine and masculine and is available in three size options: mini, shoulder bag, and tote. Each Gucci Marmont also has an embroidered heart on the back. The now iconic double-G logo that can be seen on so many Gucci pieces was inspired by the initials of Gucci founder, Guccio Gucci. However, the double-G logo wasn't used until the 1960s, about a decade after Guccio passed away. At first, it was mostly used on the fastenings of handbags but eventually seeped into monogrammed patterns, like the GG Marmont. Now, the GG insignia can be seen on tons of Gucci items, from watches to shoes.


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Much of vintage Gucci's stylish charm can be attributed to the brand's second-generation owner, Aldo Gucci, as he designed the now iconic double-G logo in the 1960s. The idea for the logo design was inspired by the initials of his father, Gucci founder Guccio Gucci. While some all-over logo designs can be visually overwhelming, Gucci's timeless double-G motif strikes the balance between luxurious and wearable. Along with the double-G diamond pattern, Aldo Gucci also pioneered other recognizable Gucci design elements such as those seen in the Ribbon line. Gucci's ever-popular Webbing design, characterized by a trio of vivid red and rich green stripes, was also introduced around this time and originally used a thicker type of fabric. Vintage Gucci from the 1960s also marks the birth of the durable and textured double-G-printed jacquard fabric.

Gucci is an Italian luxury brand of fashion and leather goods. Gucci was founded by Guccio Gucci in Florence, Tuscany, in 1921. It is currently the highest-selling Italian brand as well as one of the oldest Italian fashion brands in operation today. Like many historic fashion houses, the brand started out as a luggage manufacturer, producing luxury travel goods for Italy's wealthy upper-classes, as well as equestrian equipment. As an immigrant hotel worker in Paris and later London, young Guccio Gucci was impressed with the luxurious luggage he saw guests bring with them to the Savoy Hotel. Before leaving, he visited the manufacturer, H.J. Cave & Sons. Upon returning to his birthplace of Florence, a city distinguished for high-quality materials and skilled artisans, he established a shop in 1920 that sold fine leather goods with classic styling and thus the Gucci brand was born.