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axes femme

About axes femme

Axes Femme - ornate and nostalgic femininity at a reasonable price

Axes Femme offers clothes and accessories with a romantic, nostalgic look. Their designs tend to be well-balanced and in muted colors, making the brand one of the more wearable takes on old-fashioned femininity. A wide range of garments and accessories is offered in several different colorways, making it easy to find the perfect addition to your wardrobe. Accessories often draw inspiration from fairy tales for a sweetly fantastical look.


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Axes Femme was founded in 1988. Originally, the brand was called Axes and offered casual designs that had little to do with their current signature girly look. The first Axes Femme shop was opened in Kuwana Vivre in 2002. April 2008 also saw the opening of Axes Femme Outlet, bringing cute clothes to the masses at a reasonable price. Axes Femme stores are often found in shopping centers - this ubiquity could account for the brand's popularity among women originally drawn to the lolita style.

The main appeal of Axes Femme isn't just their adorable designs - the secret to their success is the supremely affordable price point. Even items with detailed embellishments like ruffles, lace and ribbons are surprisingly reasonable. A lolita-style dress is around 6,000 yen, while coats sell for around 10,000 yen. Hats cost around 3,000 yen.

The Axes Femme customer base is very broad - as the brand carries children's clothing, adherents often fall in love with Axes Femme early in life. Axes Femme stores are filled with customers of all ages, from teenagers to older women. As well as more ornate garments, the brand's shawls and other accessories offer a more understated way to add the Axes Femme look to simple outfits. Above all, the brand focuses on making its fans feel pretty and feminine.