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Puella Magi Madoka Magica > Lottery Prizes > Kyubey

About Kyubey

Kyubey - Would you like to make a contract?

Kyubey is one of the main characters of Puella Magi Madoka Magica, often abbreviated to Madoka Magica, a 2011 Japanese anime TV series produced by Shaft and Aniplex Studios. Madoka Magica was both commercially successful and critically acclaimed, spawning a spin-off manga series, a novelization, video game adaptations, and a multi-film movie franchise. Written by Gen Urobochi, the story follows a group of middle school students who sign a contract to become magical girls who battle enemies known as witches. Kyubey is an extraterrestrial cat-like being who offers the main characters in the story one wish in exchange for becoming a magical girl. But with Kyubey, all is not what it seems...


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Lottery Prizes > Kyubey

Kyubey is a feline extraterrestrial being who has the power to grant any wish to a certain girl on the condition that she becomes a magical girl and fight against beasts known as witches. Once the contract has been made, Kyubey takes the chosen girls' soul and places it inside a soul gem, replacing their human bodies with a shell that is more resilient in order to fight witches.

Kyubey is later revealed to be part of a race called the "Incubators", who have developed technology that can convert emotions into energy, which they use to counter the effects of entropy and prevent the impending heat death of the universe. Despite showing no emotions and claiming that he does not understand human morality, Kyubey is a master manipulator and able to easily trick young girls into becoming magical girls.

The "Kyu" in Kyubey's name comes from the English word "cute", and was purposely chosen in order to mislead the audience into believing that Madoka Magica was a typical magical girl anime. Kyubey is, in fact, short for "incubator". Due to Kyubey's cute appearance, he is often considered the mascot of the show with a large amount of merchandise from Madoka Magica featuring him as the main motif.