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Love Live! (Love Live School Idol Project)

About Love Live! (Love Live School Idol Project)

Love Live! (Love Live School Idol Project) - Singing their hearts out to save their school

Love Live School Idol Project (stylized as Love Live!) is a Japanese multimedia project co-developed by ASCII Media Works's Dengeki G's Magazine, music label Lantis and animation studio Sunrise. The story follows a group of nine schoolgirl friends who become idols in order to save their school from shutting down. Love Live initially launched in the August 2010 issue of Dengeki G's Magazine and went on to produce music CDs, anime music videos, two manga adaptations and multiple video games.


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When Otonokizaka Academy is in danger of closing due to a lack of applicants, dedicated student Honoka Kosaka becomes determined to turn things around. On a trip to UTX, where her little sister plans to attend high school, Honoka has an epiphany when she sees a crowd gathering to watch a music video of UTX's school idol group, A-Rise. With the newfound understanding of the popularity school idols generate, Honoka and her friends follow A-Rise's footsteps and start their own idol group called "μ's" (pronounced "muse") to attract new students. Once they successfully prevent Otonokizaka Academy from closing, the girls from μ's set their sights higher by participating in Love Live, the ultimate school idol competition featuring the best groups in the country. Despite winning the competition, the girls from μ's disband soon after for various personal reasons.

The initial 13-episode anime television series produced by Sunrise, directed by Takahiko Kyogoku and written by Jukki Hanada aired in Japan between January and March 2013. Love Live's second season aired from April to June 2014. An animated film titled Love Live The School Idol Movie was distributed by Shochiku and released in June 2015. Both of the anime series and the film are licensed in North America, the United Kingdom, Australia and New Zealand by NIS America, MVM Entertainment and Madman Entertainment, respectively. A follow-up project focusing on a new set of idols, titled Love Live Sunshine, launched in 2015.

A free-to-play collectible card game (CCG) titled Love Live School Idol Festival was developed by KLab and released by Bushiroad for iOS devices in Japan in April 2013. The game includes elements of rhythm game and visual novel genres. A version for Android was also released. The game was localized into English and released worldwide in May 2014 for both iOS and Android devices. The game also localized into Chinese and Korean. Love Live School Idol Paradise, a series of three rhythm-action video games developed by Dingo Inc., was released in August 2014 for the PlayStation Vita.